SRILA PRABHUPADA ABOUT THE IMPORTANCE OF BOOK DISTRIBUTION IN HIS LETTER TO RAMESVARA, 9 JANUARY 1973 :
In order to change this materialistic society and prevent them from gliding to hell, first thing is to educate them. All decent men want to give service to humanity , only thing is they do not have information really what is that service .Hospitals, feeding the poor, Red cross these are service to the bodies only not to man. Service to humanity means jnana. By giving people knowledge, jnana, that is the highest service to humanity .so we are performing the actual welfare work of society by informing everyone through our literature who is God, who they are, and what is the relationship. In this way everyone who hears our message gets the opportunity to fulfill his actual position as human entity and become delivered from the clutches of Maya.
Letter to German disciples, 6 May 1977:
Be assured that there is no more direct way to preach than to distribute Krishna conscious books. Whoever gets a book is benefited. If he reads the book he is benefited still more, or if he gives the book to someone else for reading, both he and the other person is benefited. Even if one does not read the book but simply holds it and sees it, he is benefited. If he simply gives small donation towards the work of Krishna consciousness he is benefited. And anyone who distributes these transcendental literatures, he is also benefited. Therefore Sankirtana is the prime benediction for the age..